Imagine having a beautiful shop hidden down a back alley with no signs. That’s what your website is like without SEO… great, but hard to find. Search Engine Optimisation (SEO) helps you show up on Google when potential customers are searching for what you offer.
Start with keywords that matter
Keywords are the phrases people type into Google.
How can you improve your website?
- Think like your customer: What would you search to find your business?
- Use tools like Ubersuggest or Google Keyword Planner to find relevant phrases.
- Focus on specific, local terms:
E.g. instead of “plumber”, use “emergency plumber in Blackpool”.
Get your on page SEO right
How can you improve your on page SEO?
- Optimise the pages on your website for search engines (without being spammy)
- Page titles: Every page should have a clear, unique title. E.g. “Web Design Services | Code Galaxy UK”
- Meta descriptions: A short summary that appears in Google results — write it for humans!
- Headings (H1, H2, etc.): Structure your content logically.
- Image ALT tags: Help with image search and accessibility.
- URL Structure: Keep it clean and simple. E.g. yourwebsite.com/services/website-design
Optimise for Local SEO
How can you improve your local SEO?
- Create/claim your Google Business Profile
- Add your address, opening hours, phone number
- Get customer reviews, they boost trust and visibility
- Include your location in your website content (naturally)
Make sure your website loads fast
How can you improve your website speed?
- Use tools like PageSpeed Insights and GTMetrix
- Compress images before uploading
- Use reliable, fast and secure hosting
- Avoid bulky plugins or old code
Be mobile friendly
How can you ensure your website is mobile friendly?
- Test your site on mobile using Google’s mobile test tool
- Make buttons big enough to tap
- Check that your text is readable on small screens
- Test your website on multiple device types and sizes – your website might work well with Apple but not Android
Keep creating valuable content
How can you create valuable content for SEO?
- Write blog posts answering common customer questions
E.g. “How much does a website cost?” or “What makes a good homepage?” - Add case studies or testimonials
- Regular updates show your site is active and useful
- Create landing pages to help your website visitors find answers to their search queries
Secure your website (HTTPS)
How can you make sure your website is secure?
- Make sure your website has an SSL certificate
(You’ll see the 🔒 padlock in your browser.) - Install a premium security plugin
- Ensure you have secure hosting
- Monitor your website regularly, and scan for malware and bugs
SEO basics your business needs to know
Improving your website’s SEO isn’t about tricking Google, it’s about making your site more helpful, faster, and easier to find for the people who need what you offer.
You don’t need to do it all at once. Start small. Pick one area… like speed, local SEO, or content; and build from there.
Each step you take puts your business one click closer to your next customer.
And remember:
Even the best-looking website is useless if no one can find it.
So ask yourself… can your dream clients find you online today?
If not, now’s the perfect time to change that!
