Your website is often the first place people go to learn about your business. But if it’s slow, confusing, or hard to use, chances are they won’t stick around… let alone buy from you.
That’s why your website’s design and layout (what we call UX and UI in the tech world) really matter. When done right, good design doesn’t just make your site look nice – it helps turn visitors into customers.
Here’s how to make sure your website works with you, not against you.
1. Make it load fast (Because No One Likes Waiting)
We’ve all done it – clicked on a link, waited a few seconds, then left because it took too long to load. Your customers are the same.
What you can do:
- Keep image and video file sizes small
- Use fewer fancy animations or effects
- Choose a fast and reliable website host
Even a second or two of extra loading time can cost you sales. Speed really matters!
2. Keep things simple and easy to find
If people can’t find what they’re looking for in a few seconds, they’ll leave.
How to improve it:
- Ensure your main pages are easy to find and navigate
- Label your pages clearly (e.g., “Our Services,” not “Solutions Hub”)
- Add a search bar if your site has lots of pages
- Make sure all buttons and links actually work
A clear layout gives visitors confidence and helps them trust you faster.
3. Use obvious buttons that tell people what to do next
Call-to-action buttons (like “Book Now” or “Get a Quote”) are your secret sales tool. But if they’re too small, too hidden, or too vague, people won’t click them.
How to fix it:
- Use bold, bright buttons that stand out
- Write clear, simple text like “Get Started” or “Download Guide”
- Put the buttons where people can see them
- The easier you make it for someone to take the next step, the more likely they’ll do it.
4. Make sure it works on phones and tablets
More than half of website visitors are browsing on their phones. If your site only looks good on a laptop, you’re missing a huge chunk of your audience.
Quick checks:
- Can people read everything easily on a phone?
- Are buttons big enough to tap with a finger?
- Does everything load and work properly on mobile?
If it’s tricky to use on mobile, it’s time for a refresh.
5. Make the page easy to read and nice to look at
Most people don’t read every word on your site, they scan. So help them find the important bits quickly.
Here’s how:
- Use short paragraphs and clear headings
- Add images to break things up (but only if they add value)
- Use whitespace (empty space) so it doesn’t feel crowded
The goal is to guide your visitors through the page in a way that feels natural—not overwhelming.
Want more from your website? Let’s chat.
Your website doesn’t need to be fancy. But it does need to be fast, clear, and easy to use. These small changes can make a big difference in how many people get in touch, buy from you, or come back later.
And if you’re not sure where to start… don’t worry. That’s exactly what we’re here for! Please get in touch to discuss your website with the team at Code Galaxy.
