If you have been trying to generate more search engine traffic through every piece of content that you publish, then you might have been looking for some practical strategies to use on your website. One method that you may have considered is search engine optimisation, otherwise known as SEO; which is the process used to increase organic traffic from search engine results pages (SERPs).
The top search engines such as Google, Bing and Yahoo have primary search results, this is where content is ranked based on its relevance. As a common rule of the thumb, websites that rank higher on SERPs attract a higher volume of traffic.
On-Page SEO made simple
Use simple URLs
URLs needs to be clear and relevant to the webpage it is linked to. The URL should be clear and concise to inform the visitor what they should expect to find, regardless of whether the title tag is visible or not.
Use a variety of content
Use a variation of text, images and videos. This not only helps to segment your information to make it easier to read but it is proven to get your visitors more engaged with your content. If your visitors are enjoying your content and are spending a little bit of extra time on your site, Google will recognise this and will rank you higher in the SERPs.
Use outbound links to related content
This is where you make links to other domains directly from your site. For example; if you have a blog on your website, you may put a link to another site to back up your content or to signpost your visitors. Although it appears to be a very Irish way, as you want to attract visitors and not send them away; Google rates this practice and rewards you by ranking you higher.
Include a key word in the first paragraph
If you want Google to interpret your content well and rank you accordingly; then it is good practice to utilise your keywords systematically.
Put your main title in a <H1> tag
Encapsulating the main title in a <H1> tag helps Google to identify what the webpage is about. Ideally, you should add one of your keywords into the title. If you’re unsure how to do this, watch this simple video for some nifty tips.
Make sure your website is fast
Google loves a fast website! If your website takes longer than 3 seconds to load, your visitors will quickly leave. If your bounce rate is high, expect your ranking to be drop. To test your websites speed and performance, visit: https://testmysite.withgoogle.com/intl/en-gb
Write plenty of content
It is always quality over quantity, so please don’t think that I am asking you to write for the sake of it. But, if you’re writing an article or adding content to your webpage; make sure that it is a minimum of 300 words. Some would say that it is best practice to write over 1500 words. This helps with your SEO as Google wants to promote informational content that is to a high standard.
Following these simple steps can help you manage your On-Site search engine optimisation more effectively. Directing targeted, organic visitors to your website in order to increase your brand awareness and generate leads.
For more guidance relating to on-page SEO, please check out: On-Page SEO Checklist 2018
If you would like to know how well your website is optimised for your target audience, we can provide you with a free SEO audit. Please email firstname.lastname@example.org for more information or comment below.