In this day and age, most people want things done quickly and indeed, well. If you are one of those people, then Pay-Per-Click (PPC) may interest you. How does PPC work? Seemingly, it is as simple as the name, you pay a fee every time someone clicks on the ad to your site. Before we start with any Pay Per Click services, we listen intently as you share your business needs, goals and aspirations. Using this information, we precision target ads to your target audience to drive a higher volume of traffic to your site.
To continually improve the performance of your campaign and get the most out of your budget, we create various split test ads to test various techniques and wording to see which ad performs best for your business.
If your business needs to target a specific town, city or county, don’t worry, we can setup the campaign to target only people within your chosen location.
To achieve a successful campaign and to reduce your spend, the quality score of your keywords for the ads is crucial. A high quality score can improve your ranking and it will be at a lower cost. We improve the quality score by optimising the landing page and ad content.
We setup conversion trackers on the website, this allows us to track which keywords turn into sales/leads. This helps us to continually optimise the campaign, as we invest more of the budget in the high performing keywords, whilst removing or improving lesser performing keywords.