Search Engine Optimisation (SEO) is a technique used by marketing professionals to help a website rise in the search engine rankings. Due to the complexity of SEO processes and the variables of success that appear with it, many businesses doubt the effectiveness of well organised SEO. To help give you a better understanding of SEO and how it can prove to be a successful method of promoting businesses, I will do my best to unravel the mystery behind some of the processes and proven methods that can achieve higher ranking on search engines.
I have broken down three vital areas that are essential for creating and monitoring a successful SEO campaign.
Before you jump into an SEO campaign for yourself or with a digital marketing agency, it is important to do your keyword research. So, there are various ways you can start your research for an SEO campaign, I recommend starting with the Google keyword tool. You can enter your keyword ideas and find out how much traffic it generates on Google. For every search you undertake, the keyword tool will give you hundreds of similar keywords and a breakdown of word popularity. For some further research, I would recommend searching some of the keywords on Google and review who is ranking on page one. This way you can preview the competition and identify aspects of their site that make their SEO campaign successful.
SEO website audit
Once you have done your keyword research, it is important to review the existing website, to analyse how optimised the site is. You can do this by considering the selected keywords used for the SEO campaign. Next, it helps to write up a report on areas where your website is failing from an SEO perspective. This provides you with a foundation to build on, to develop a successful SEO campaign.
When auditing your website, it is important to review:
- Content structure
- Title tags
- Meta description
- Code validity to W3 standards
- Link text
- Page structure
- Image names and alt text
- Site speed
- URL writes
If you would like a free SEO site audit click here and one of our experts will start the review.
Record & analyse
It is good practice for marketing professionals to have a strong focus on stats. Tracking and analysing this important data is vital for all SEO campaigns. You need to document and analyse all improvements made and the impact that it has had on the website’s traffic and search engine rankings.
Code Galaxy run a monthly report for all clients to show the progress of each keyword and the increase in organic search traffic. This highlights significant advances from the first month through to the last.
Successful SEO campaign
SEO is a crucial marketing tool for any business with long term goals. If you have been thinking about starting an SEO campaign or if you’re not happy with your existing campaign, please feel free to contact us on firstname.lastname@example.org and we will answer any questions you have.