A bit of history of email marketing
Email marketing has been around a lot longer than you may think. The first email was sent in 1971 by Ray Tomlinson and the first email marketing send was done in 1978 by Gary Thuerk, who worked for Digital Equipment Corp.
The email send Gary did went out to 400 people. The email promoted the company’s computers; it resulted in $13 million in sales.
Getting ROI with email marketing
Since day one email marketing has proved its effectiveness and its ability to generate ROI. Over the past 5 years I have ran email marketing campaigns for B2B and B2C audiences, for various services and products such as: telematics, fuel cards, leasing, energy, pension reviews, digital marketing, website design, sheep skin bedding and many more.
Check the video below to see my four simple email marketing tips:
I hope you enjoyed the video on Email marketing tips, I tried to keep it short and sweet. If you follow the tips I have given, they will provide you with a good starting point. One extra bonus tip for people who have carried on reading.
Make sure you have great industry specific data and make sure you cleanse it regularly. I make sure to remove hard bounces, persistent soft bounces and people who just don’t open after several attempts.
If you enjoyed the post, please like and share, and feel free to ask me any questions below.