online marketing

Convert to WordPress before the end of Adobe Business Catalyst

adobe business catalyst end of life

For some time, Adobe Business Catalyst (BC) has been one of the industry leaders for business or agency websites. It’s not difficult to see why — it’s a turnkey solution that offers numerous benefits, such as E-commerce, Customer Database, Content Management, Reporting and Analytics, and Email Marketing built in.

However, nothing ever stands still for long in the world of websites, and Adobe has announced it is discontinuing Business Catalyst, with deletion scheduled for March 26, 2020. The end of life of this popular Content Management System (CMS) has surprised the thousands of businesses that use the platform.

Don’t worry WordPress is now offering even better solutions. It’s the world’s most popular web platform, and its open-source nature makes it easier and cheaper to use. Its CMS and other options for marketing and customer management are widely viewed as superior to BC, while WordPress in general offers advantages in Search Engine rankings and frequent updates.

This means many businesses are now considering migrating from Adobe to WordPress. But how do you even approach such a task? Here are a few tips.

1. Redesigning Your Website

It isn’t possible simply to export your Adobe design into WordPress — but that isn’t necessarily a bad thing. The design you’ve been using for the past few years probably won’t be ideal for 2019, and this is the perfect opportunity to update it, using WordPress’s first-class frameworks.

On the other hand, if there really isn’t much to change in your website design, WordPress makes reproducing that design straightforward. For a professional, at least.

There are plenty of themes available on WordPress, but not all are equal. Check out their credentials and popularity, which will generally also tell you how flexible and user-friendly they are. A theme with few credentials, on the other hand, may be harder to use and offer less in the way of upgrades.

2. What to Do with Your Pages and Blogs

Your webpages are much more straightforward to move from BC to WordPress. For any pages you want to move unchanged, such as your blog posts, you can simply create an RSS feed from the BC dashboard and populate it with your blogs. This can then be simply imported into WordPress.

On the other hand, just as with your design, you have the ideal opportunity to tweak and update the webpages that make up the main parts of your site. Make sure all the copy is up to date, that the links are all working, and that the layout still looks effective. It isn’t difficult to create what you want in WordPress.

3. Migrating Your Shops and E-commerce

If your website is based around e-commerce, WordPress has an excellent e-commerce shop called WooCommerce, which is by far the most popular on the platform. Plenty of plugins are available, allowing you to customise your shop, and WooCommerce supports all payment gateways, subscription payments and bookings.

If you already have an e-commerce shop on BC, it’s easy to export it. There are also plugins on WordPress that help with the import — many are free, but it may be worth paying a bit to get the highest-quality options. It depends on how complex your import is.

4. Migrating Your Contacts and Membership Areas

You’ll find it easy to export contacts from BC, and WordPress offers a variety of CMSs that will present no problems in importing them. Similarly, there are many options for membership areas, and which is best for you will depend on your needs. If you require a complex membership area, something like Infusionsoft may be suitable, whereas a simpler and cheaper option may be fine for a more straightforward area.

5. Handling Your Mailing and EDMs

If you need to send out regular EDM (electronic direct mail) messages as part of your marketing, neither WordPress not BC is likely to provide the ideal tool. Both offer the capacity to handle mails, but it’s likely to be better to use an email marketing specialist like MailChimp, which is very easy to use in conjunction with your website to sync or import contact lists.

6. Effective Data and Reports

It’s essential to keep track of the details of how your website is performing, so that you can refine and target your marketing. By far the most popular way of doing this is to use Google Analytics, which works very effectively with WordPress. However, if your site has complex requirements, we can use other methods to produce even more precise analytics.

Overall, it’s well worth migrating your Adobe Business Catalyst website to WordPress. However, although you can do it yourself, the best results normally come from using professional help, especially if your site is large or challenging. If you’re interested in finding out how we can help you, feel free to get in touch with us.

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