Club Wembley is a private area of the stadium dedicated to membership holders who enjoy some of the greatest sporting and music events of the year. Members receive many offers, benefits and exclusive access to world-class hospitality.
The team behind Club Wembley wanted to raise more awareness about the membership offers, and share Wembley news. The aim of the project was to generate more interest in the club memberships by developing an effective email marketing campaign that was aimed at Wembley’s target audience.
Create an email template to attract Club Wembley's target audience. To generate leads for Club Wembley memberships.
Source and utilise, targeted B2B data to maximise the success of the email marketing campaign.
Provide a comprehensive report that identifies the performance of the email marketing campaign.