How to succeed with email marketing
Email marketing is one of our specialities, the code galaxy team have years of experience of building tailor made bespoke email marketing campaigns for small to large blue-chip companies. We understand the formula for creating eye catching, engaging emails with a capturing subject line to hook users in.
Here is a list of a few of our techniques to achieving success through email marketing.
Understand your subscribers
At Code Galaxy, we know that sending out emails to hundreds of thousands of people who either haven’t opted-in or shown any interest in the services you offer, is not only wrong, but it is a waste of their time and ours. We make sure that we source the right data for each email marketing campaigns.
A key factor for any email send is the cleanliness of the records that you are about to send to. We know that people often change roles, move on, change email or in sad cases pass away; this makes it vital to regularly cleanse records, ensuring that the emails are still valid and the recipient are happy to receive communications. This means our data is up to date and is higher performing for our clients.
Content is key
You can build the perfect looking email with endearing relevant content, but without the right subject line to hook people in to opening the email, you have lost before you start. It is crucial to write a subject line that can catch the attention and intrigue the user into finding out more.
When you have their attention, you can woo them with eye catching images and keep them scrolling with punchy interesting content. Then you can finish the job with a call to action that delivers the user to the destination, where they can buy products or service.
Set out your goals
Before you start an email campaign, it is important to set the goals that you want to achieve. So, you need to establish what you want to sell or inform the user about, how you will lead them into their decision with the right email creative, and consider the landing page where they will go to convert into a sale or lead. With all email marketing campaigns, you will be able to analyse the success of the campaign through looking at the traffic, opens, clicks and the sales generated by the send.
Successful email marketing campaigns
Email marketing is a great technique used to achieve fast and long term success. We have had great results internally, generating leads and informing our users of industry changes.